OMG.
Creating, crafting and curating Ford’s voice across the entire partnership.
Pop quiz.
How many videos, articles, quizzes, listicles, memes and GIFs did I ensure were on-target, on-brand, on-time and most importantly on-the-pulse of pop culture?
TBH, I have no idea. But it was a lot of content and even more fun managing Ford’s multi-million dollar media partnership. I oversaw BuzzFeed’s creative team as well as our agency to create countless pieces of content for a channel most automakers ignore. The results exceeded all benchmarks and set BuzzFeed records for engagement and shares.
This is just one example of the videos we created for BuzzFeed.com and its social platforms. I oversaw the collaboration between our creative team, BuzzFeed’s creative and production teams.
Research, write, research more, rewrite. This was the process with BuzzFeed’s advertorial team for over a year. We scoured the internet looking for interesting angles to insert the Ford brand into culture in a way that stayed true to the platform. As a writer, being tasked with evolving the Ford voice to fit Buzzfeed’s audience was cool AF.
2. Pretty sure that’s not what they meant when they said “You can park it anywhere.”
6. There is such a thing as too many options.
2. And plan meal stops ahead of time.
