GoFurther Stories
Docuseries highlighting Ford owners who exemplify Ford's brand promise and Go Further to better the world.
Nobody cares.
That’s what we told our clients shortly after launching Ford’s brand-new brand platform, Go Further. Our job was to humanize the brand and make it relatable to everyday people. So that’s exactly what we did. We found real human stories of everyday heroes who were going further to make their world a better place.
Saving rescue dogs’ lives to save human lives.
We did everything from finding the stories, researching the owners, writing the interview questions to conducting the interviews themselves. Despite all the work, it was one of the most fulfilling times in my career.
Keeping bees keeps the world alive.
Driving blind to see the United States.
Performing Shakespeare in prison.
Growing a food oasis in a food desert.
Skipping lunch to feed thousands.
Casting a lifeline for struggling veterans.
Hijacking the Oscars.
We took over Twitter on Hollywood’s biggest night of the year to honor true stars and promote this documentary series.