Hijacking the Oscars
to honor true stars.

Promoting a
docuseries with zero media.

The Academy Awards are one of Hollywood’s biggest nights: An evening of A-listers recognizing other A-listers. It’s also one of social media’s biggest nights of the year. So, we created a perfectly timed social media integration. Using Twitter we countered Hollywood’s night of glitz, glam and self congratulation by celebrating the achievements of everyday people and promoting our GoFurther mini-documentaries. Since this was a utilizing existing assets in a new, guerrilla way, the costs to the client were negligible but the results certainly weren’t.

We made 8 million impressions, recorded over 13 million video views and were names Mashable’s #1 Branded Social Media Integration.

Lights. Camera. Community-action.