Microsoft SYNC 3
To launch Microsoft’s latest version of its in-car connectivity system, SYNC 3, we knew we needed to clearly explain its benefits in an entertaining way. Tech companies have a way of giving a laundry list of techno jargon that wash over customers. So instead of one video explaining everything SYNC 3 can do, we created a series of :15 spots that focused solely on a singular benefit.
Being a Jukebox Hero
“Choice” — SYNC 3 with Wireless Apple Car Play proves that not all heroes wear capes and hijacking the playlist still makes you a villain.
Finding fast food, faster.
“Hungry”— SYNC 3 with turn-by-turn directions helps you find exactly what you’re looking for. Even if it’s not really you who’s looking for it.
Making warmer memories.
“Lift” — SYNC 3 with remote start helps you warm up no matter where you’re at or how cold you actually are.
Delivering better apologies.
“Sorry” — SYNC 3 with voice-activated search understands exactly what you meant to say, even if your significant other doesn’t.
Finding the perfect connection.
“Song” — SYNC 3 with voice-activated music makes sure the only surprises on your first date is your date, not the soundtrack.