Aspercreme.
Get It On.
Aspercreme engaged McCann for a new strategy and a new campaign. Targeted toward older adults, we started with the insight that we all want to enjoy life’s pleasures without pain. Then realized there are some activities that aren’t as pleasurable but still need to get done. We took a provocative but tongue-in-cheek approach to show how Aspercreme gives people the ability to do both. All you have to do is get it on and get back to doing the things you love and even the things you don’t.
Show us where
you #GetItOn
Everybody uses Aspercreme for different reasons and in different places. These photo filters let people brag about where and how they #GetItOn.
#GetItOn
Social Polls
This series of Instagram polls and quizzes playfully ask people about how they get it on.
Six Second Quickies
These :06 contextual pre-roll ads give us a chance to reach our target when they’re watching videos on activities that would require Aspercreme afterward. So if you’re watching a video on the best way to shovel your driveway, you’d be served with our message of “Plow All Day.”
